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In a world full of business buzzwords and fierce competition, we believe in building genuine relationships with your customers that truly resonate with them.

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Blog
Social Media Trends in 2024: Unpacking Video Content Creation Trends for 2024 for Businesses
Social Media Marketing, Content Creation
Social Media Trends in 2024: Unpacking Video Content Creation Trends for 2024 for Businesses
Social Media Marketing, Content Creation

As we enter 2024, the landscape of social media is rapidly evolving, with video content at the forefront of this transformation.

Our latest expert article dives into the nuances of video content creation trends, offering insights into how businesses can leverage long-form content and empathetic marketing to forge stronger connections with their audience. We'll explore the balance between short-form and long-form videos, the rise of casual storytelling, and the significance of empathy in content creation.

By understanding these evolving trends, businesses can position themselves effectively in the competitive social media landscape of 2024, ensuring they remain relevant and connected to their audience.

Join us as we unpack the future of social media video content creation for businesses!

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Social Media Marketing, Content Creation
What Is Greenwashing: Everything You Need to Know
Ethical Marketing
What Is Greenwashing: Everything You Need to Know
Ethical Marketing

As today's consumers become more aware of sustainability, diversity, and inclusion, companies are eager to demonstrate their commitment to these values.

However, some businesses resort to deceptive marketing tactics, known as greenwashing and rainbow washing, to appeal to the conscious consumer.

By reading our article, you'll gain a deeper understanding of the complexities surrounding greenwashing, the new EU's regulatory approach, and the essential principles of sustainable marketing.

In this article, we'll delve into the meaning of greenwashing, explore why it's problematic, and discuss how companies can steer clear of such practices.

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Ethical Marketing
Navigating Social Media Trends in 2024: Agencies and In-House Content Creation Leading the Way
Social Media Marketing, Content Creation, Influencer Marketing
Navigating Social Media Trends in 2024: Agencies and In-House Content Creation Leading the Way
Social Media Marketing, Content Creation, Influencer Marketing

In the rapidly evolving landscape of social media, 2024 has witnessed an unprecedented trend: the pivot from influencer-based and user-generated content towards more structured in-house and agency-led strategies. Why are brands making this dramatic shift? And how are these practices reshaping the course of social media marketing?

From a focus on consistency to the power of storytelling, expert in-house and agency teams are setting new standards and leading the way in the industry. Dive into the heart of this article to explore the unique insights and psychological principles driving these emergent trends.

Discover why, in 2024, the future of compelling social media content lies firmly in the hands of dedicated in-house teams and specialised content creation agencies.

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Social Media Marketing, Content Creation, Influencer Marketing
The Pitfalls of Using Personal Names in Business Branding: A Strategic Overview
Business Development, Branding
The Pitfalls of Using Personal Names in Business Branding: A Strategic Overview
Business Development, Branding

In the competitive world of business, is there a bigger dream than to see your business become a household name? This dream often intertwines with the idea of leaving a personal legacy, which might be difficult to resist.

In this in-depth article, we will explore the compelling world of personal branding and the pros and cons of naming your business after yourself. Join us as we navigate the fascinating world of personal branding mistakes, the risks of self-titled business brands, and their potential impact on brand perception. At the end of this article, we'll also uncover how a personal crisis can spill over into a business and how founder-named brands can affect customer expectations.

Don't hesitate; let's dive in!

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Business Development, Branding