Salla from Ainoa, Founder and CEO of Ainoa creative agency

SALLA

CEO, Founder of Ainoa
Branding, Business Development, Consumer Psychology

Newcastle upon Tyne, UK

salla@ainoa.agency

LinkedIn

Salla has built her career on a rare blend of psychology, design, and strategy — using empathy as both a creative lens and a business tool. A creative problem-solver with a deep understanding of human behaviour, she helps brands communicate with confidence, authenticity, and emotional intelligence.

She holds a degree in graphic design and print technology from Tampere College, studied psychology at the University of Tampere, and completed business and leadership studies at Aalto University. Salla also holds a dual master’s degree (MBA and MA in Digital Marketing) from Universidad Isabel I.

Guided by a commitment to sustainability and social impact, she continues to shape Ainoa around the belief that strong brands are built through empathy, clarity and strategic intelligence.

Dive Into Salla's Expertise

Featured
Gen Z Marketing: Adapting Strategies to Gen Z Lifestyle
Gen Z Marketing, Authentic Marketing
Gen Z Marketing: Adapting Strategies to Gen Z Lifestyle
Gen Z Marketing, Authentic Marketing

Gen Z doesn’t just buy products — they buy alignment.
Their lifestyle merges purpose, creativity, and digital culture, demanding marketing that feels genuine and emotionally intelligent. Brands that listen win loyalty; those that fake it lose relevance.

Looking for a Gen Z marketing agency that speaks their language — and yours?

Gen Z Marketing, Authentic Marketing
AI Shopping and Brand Perception: Why Positioning Matters
AI, Brand Positioning, Brand Strategy
AI Shopping and Brand Perception: Why Positioning Matters
AI, Brand Positioning, Brand Strategy

AI shopping is rewriting the rules of visibility. Clear positioning and positive brand perception no longer just build loyalty—they decide whether your products appear at all.
With assistants like ChatGPT compressing the customer journey into a few sentences, structured signals now matter as much as storytelling.

Is your brand ready for a world where both people and machines choose which brands to recommend?

AI, Brand Positioning, Brand Strategy
Sustainable Marketing and the Psychology Behind it: How Environmental Values Drive Consumer Behaviour
Consumer Psychology, Greenwashing, Gen Z Marketing
Sustainable Marketing and the Psychology Behind it: How Environmental Values Drive Consumer Behaviour
Consumer Psychology, Greenwashing, Gen Z Marketing

Brands that understand the psychology behind sustainability don’t just look good—they perform better. From higher margins to stronger loyalty, the returns are measurable.
Millennials and Gen Z are driving this shift, with values-led spending power exceeding £2.4 trillion.

Are you missing the real drivers behind why the next generation buys?

Consumer Psychology, Greenwashing, Gen Z Marketing
The Role of Empathy in Modern Marketing: How Emotional Intelligence Drives Business Success
Empathetic Marketing, Authentic Marketing, Business Development
The Role of Empathy in Modern Marketing: How Emotional Intelligence Drives Business Success
Empathetic Marketing, Authentic Marketing, Business Development

Marketing used to be about features and promotions; now it’s about stepping into your customers’ world and speaking their emotional language. Emotional intelligence isn’t optional—it’s the superpower that drives sustainable brand trust, with 70% of consumers more likely to buy when emotionally engaged. Combined with inclusivity and transparent sustainability, empathy-based strategies create loyal communities that outlast any trend.

What stories can your brand tell that reflect the values your customers hold dear?

Empathetic Marketing, Authentic Marketing, Business Development
The Comprehensive Guide to Ethical Marketing in 2025 and Beyond: Strategies, Principles and Implementation
Ethical Marketing, Authentic Marketing, Business Development
The Comprehensive Guide to Ethical Marketing in 2025 and Beyond: Strategies, Principles and Implementation
Ethical Marketing, Authentic Marketing, Business Development

In an era where consumers research brands before buying, ethical lapses can cost you far more than a temporary PR scare. Marketing with integrity means crafting messages that reflect real commitments—whether that’s eco-friendly packaging or honest pricing—and backing them with measurable impact. Brands that swear by ethical practices often outperform competitors by fostering genuine connections that outlast any trend.

Are you ready to let your values lead your next campaign?

Ethical Marketing, Authentic Marketing, Business Development