AINOA KNOWLEDGE BASE FOR BRAND GROWTH
Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.
The Comprehensive Guide to Ethical Marketing in 2025 and Beyond: Strategies, Principles and Implementation
In an era where consumers research brands before buying, ethical lapses can cost you far more than a temporary PR scare. Marketing with integrity means crafting messages that reflect real commitments—whether that’s eco-friendly packaging or honest pricing—and backing them with measurable impact. Brands that swear by ethical practices often outperform competitors by fostering genuine connections that outlast any trend.
Are you ready to let your values lead your next campaign?
Adidas Drone Show at the Acropolis: Commercial Ambition Meets Cultural Protection
Imagine looking up to see an iconic monument “kicked” by a massive sneaker—an image that went viral and provoked Greek authorities into legal action within days. Adidas’s drone activation captivated global audiences but fractured trust at home by sidelining the cultural guardianship of the Acropolis. In an age of instant social sharing, social proof can flip from praise to protest overnight.
Are you ready to navigate the delicate dance between innovation and respect?