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Deciphering Data: How Consumer Insights Propel Social Media Strategy
Social Media Marketing, Consumer Psychology Natalie Gustafsson Social Media Marketing, Consumer Psychology Natalie Gustafsson

Deciphering Data: How Consumer Insights Propel Social Media Strategy

Most marketers drown in data while thirsting for insights that actually move the needle. The brands winning on social media aren't tracking every possible metric—they're focusing on the five that matter most for building genuine connections with their audience. While competitors chase vanity metrics like follower counts, successful companies use engagement rates and completion rates to guide decisions that drive real business results.

Are you measuring what makes you feel good, or what makes you money?

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