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Social Media Marketing, Consumer Psychology, Ethical Marketing Salla Västilä Social Media Marketing, Consumer Psychology, Ethical Marketing Salla Västilä

Social Media Consumer Behaviour: The Psychology of Why People Scroll, Share and (Sometimes) Buy

Every like, share and comment looks like interest, but very little of it is persuasion. Research on more than 14,000 people found that getting someone to “like” a brand didn’t change what they thought of it or whether they bought it.

So which social media behaviours actually move people towards buying, and why?

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