BRANDING & BRAND STRATEGY FOR STARTUPS AND NEW BRANDS
Let’s be real. We know that you didn’t start your business to get stuck guessing what colours or fonts “work” and end up creating a brand that only you (and your pal Sam) understand.
At Ainoa, we don’t just hand you a logo and colour palette and wish you the best of luck. We build brands with a solid foundation—brands that make people feel something, remember you, and (dare we say) actually want to buy from you.
WE MAKE YOUR CONTENT SCROLL-STOPPING, NOT SCROLL-PAST.
BRANDING FOR NEW BUSINESSES THAT GETS YOU NOTICED
We help you create a brand that’s a movement—one that’s rooted in real strategy, consumer psychology, and a bit of creative rebellion. Whether you’re launching your first product or pitching to investors, your brand will show up with clarity, confidence, and a spark that’s all uniquely yours.
Founders, this is your shortcut to a brand that actually sells and means something.
Let’s build the kind of business people want to be part of.
What’s (Often) Included:
This isn’t a standard packaging list, but it’s the foundation most new brands need, shaped by years of launching, fixing, and future-proofing startups just like yours. We recommend this package because it covers the essentials, but we know every brand is unique.
Need more? Need less? We’ll tailor it until it fits like your favourite jeans.
Brand Mission, Vision, Values & Story: No more “what do we say on our marketing campaign?” panic at 2 am.
Brand Audit & Analysis: We’ll tell you what’s working, what’s not, and what’s just plain weird.
Audience Research & Competitor Profiling: Because “everyone” is not a target audience.
Brand Positioning, Strategy & Personality: Find your lane, own it, and make it impossible to ignore.
Tone of Voice & Communication Direction: Sound like yourself—even on Mondays.
Visual Brand Identity Starter Kit: Logo, colours, and assets that look as good as your idea feels.
Mini Brand Guidelines & Social Templates: Consistency, made easy (and actually stylish).
2x Brand Consultations (Post-Launch Support): We’re not ghosting you after launch.
Want to swap, add, or skip something? No problem. We’ll build your package around your actual needs, not just what’s “standard.”
Why Choose Ainoa
(Aka Why Not Just DIY on ChatGPT and Canva?)
All-in-One, All-Heart: Strategy, psychology, design, creative direction, business sense—one team, zero shilly-shally. No juggling five-quid freelancers, no half-baked handovers, just seamless expertise from start to finish.
Empathy Over Ego: We listen, we care, we translate your “vibe” into something your audience can’t resist. AI can crunch data, but it can’t feel what makes your brand human.
Holistic as Heck: We see the big picture—business, branding, marketing, and the messy bits in between. Canva and AI tools? They see pixels and prompts, not the full story.
Original, Not Algorithmic: AI and template platforms remix what’s already out there. We create brands that are genuinely new, distinctive, and protected; no copyright déjà vu or awkward lookalikes.
Consistent, Not a Pick-A-Mix: DIY branding often leads to a patchwork of mismatched templates and styles. We build you a cohesive, recognisable brand that looks and feels intentional everywhere it shows up.
Future-Proof: Do it once, do it right, and don’t think about rebranding again until you’re bored of your own success. No more “quick fixes” that fall apart at the first sign of growth.
Premium, Not Pretentious: Look and feel like a brand people trust (and pay more for). Our work is designed to elevate your credibility, not just what looks cool on Insta.
Tailored, Not Templated: Your story, your goals, your weird quirks—baked in. No off-the-shelf solutions, no generic copy-paste jobs.
Real Expertise, Real Results: We bring years of hands-on experience, creative direction, and a deep understanding of consumer psychology. Canva and AI? No qualifications, no real-world intuition, and zero accountability if things go sideways.
Protect Your Brand: Avoid legal headaches, copyright issues, and the embarrassment of running into your “unique” logo on someone else’s website. We make sure your brand is truly yours.
Already Have a Logo, Colours, or Personas?
Perfect! We’re not here to undo your hard work. If you’ve got a logo, a colour palette, or even a few brand basics, we’ll build from there, refining what’s working and filling in the gaps.
Whether you have a small team or you’re flying solo, we’ll collaborate with you to shape a brand that feels like yours, only stronger.
Your vision, our expertise—let’s make your brand the best version of itself.
Smart Content. Multilingual Reach. Real Results. See What We Did for Saldo Bank:
“It's been a pleasure working with Ainoa. We have always been received kindly and with a high level of professionalism. They clearly know what works in social media and constantly come up with new ideas and improved strategies to increase engagement.“
Mia, Marketing Team Lead, Saldo Bank
Beautiful, Bookish, and Built for Engagement. Our Visual World for Sana Stories:
For Sana Stories, we turned community insights into creative gold, delivering tailored visuals and engaging content that resonated deeply. Think aesthetic flatlays, author interviews, and interactive posts that kept audiences coming back.
Less Waste, More Taste.
Our Content for Smartfreeze:
We brought Smartfreeze’s sustainability story to life with vibrant, habit-shifting content tailored for eco-conscious foodies and fitness fans. From scroll-worthy how-tos to clean, conversion-friendly visuals, every post was made to educate and inspire.
DON’T SETTLE FOR BLAND POSTS THAT GET LOST IN THE FEED.
Tired of posts that blend into the background?
We make scroll-stopping content your audience actually cares about.