AINOA KNOWLEDGE BASE FOR BRAND GROWTH

Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.

Navigating Social Media Trends in 2025: Agencies and In-House Content Creation Leading the Way
Social Media Marketing, Content Creation, Influencer Marketing Ainoa Social Media Marketing, Content Creation, Influencer Marketing Ainoa

Navigating Social Media Trends in 2025: Agencies and In-House Content Creation Leading the Way

Everyone said influencer marketing was the future, but something unexpected is happening in 2025: the smartest brands are quietly shifting back to in-house teams and specialized agencies. The data tells a story that most marketers don't want to hear—47% of consumers are tired of repetitive influencer content, and authenticity has become more valuable than reach. Companies that understand this psychological shift aren't just saving money; they're building deeper, more consistent relationships with their audiences.

Are you still chasing followers, or are you ready to focus on creating genuine connections?

Read More
Powerful Partnerships: Supercharging Your Brand's Social Media Reach through Influencer Marketing
Social Media Marketing, Influencer Marketing, Marketing Bea Llanes Social Media Marketing, Influencer Marketing, Marketing Bea Llanes

Powerful Partnerships: Supercharging Your Brand's Social Media Reach through Influencer Marketing

Building a loyal customer base used to require years of consistent advertising and brand building, but influencer marketing has compressed that timeline dramatically. By partnering with creators who already have your ideal customers' trust and attention, you can tap into established communities that align with your values and offerings. The brands winning in today's crowded marketplace aren't just selling products—they're borrowing credibility from voices people already love.

Which influencers in your industry could introduce your brand to thousands of potential customers who are already primed to trust their recommendations?

Read More