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What Is Consumer Trust, How It Forms, And Why It Is the Foundation of Brand Equity
Brand Reputation, Customer Experience (CX), Social Psychology Salla Västilä Brand Reputation, Customer Experience (CX), Social Psychology Salla Västilä

What Is Consumer Trust, How It Forms, And Why It Is the Foundation of Brand Equity

Trust is the one brand asset that cannot be bought, designed, or simply announced. It’s built through repeated experiences that confirm expectations. It can also often be destroyed, even permanently, through a single experience that contradicts them.

But how is the consumer's trust actually built, and how does it work?

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