AINOA KNOWLEDGE BASE FOR BRAND GROWTH

Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.

Social Media Marketing, Consumer Psychology, Ethical Marketing Salla Västilä Social Media Marketing, Consumer Psychology, Ethical Marketing Salla Västilä

Social Media Consumer Behaviour: The Psychology of Why People Scroll, Share and (Sometimes) Buy

Every like, share and comment looks like interest, but very little of it is persuasion. Research on more than 14,000 people found that getting someone to “like” a brand didn’t change what they thought of it or whether they bought it.

So which social media behaviours actually move people towards buying, and why?

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Gen Z Marketing, Social Psychology, Authentic Marketing Tove Björk Gen Z Marketing, Social Psychology, Authentic Marketing Tove Björk

Gen Z Consumer Behaviour: What Brands Keep Getting Wrong

Gen Z supposedly values authenticity above everything. But they also spend money on Stanley cups, Skims, and whatever is trending this week.

In this article, Tove Björk — who is Gen Z — looks at the contradictions honestly and explains what Gen Z brands actually need to understand.

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Business Development, Buyer Psychology, Consumer Psychology Salla Västilä Business Development, Buyer Psychology, Consumer Psychology Salla Västilä

How to Use Behavioral Economics in Marketing and Full Definition With Practical Examples

Traditional economics assumes people make rational decisions. Then came behavioural economics, which looked at what people actually do, and found something much different.

But what is behavioural economics exactly, and how to apply its core theories in marketing and brand strategy?

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