AINOA KNOWLEDGE BASE FOR BRAND GROWTH

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Gen Z Consumer Behaviour: What Brands Keep Getting Wrong
Gen Z Marketing, Social Psychology, Authentic Marketing Tove Björk Gen Z Marketing, Social Psychology, Authentic Marketing Tove Björk

Gen Z Consumer Behaviour: What Brands Keep Getting Wrong

Gen Z supposedly values authenticity above everything. But they also spend money on Stanley cups, Skims, and whatever is trending this week.

In this article, Tove Björk — who is Gen Z — looks at the contradictions honestly and explains what Gen Z brands actually need to understand.

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How to Use Behavioral Economics in Marketing and Full Definition With Practical Examples
Business Development, Buyer Psychology, Consumer Psychology Salla Västilä Business Development, Buyer Psychology, Consumer Psychology Salla Västilä

How to Use Behavioral Economics in Marketing and Full Definition With Practical Examples

Traditional economics assumes people make rational decisions. Then came behavioural economics, which looked at what people actually do, and found something much different.

But what is behavioural economics exactly, and how to apply its core theories in marketing and brand strategy?

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