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Social Media Marketing, Consumer Psychology, Ethical Marketing Salla Västilä Social Media Marketing, Consumer Psychology, Ethical Marketing Salla Västilä

Social Media Consumer Behaviour: The Psychology of Why People Scroll, Share and (Sometimes) Buy

Every like, share and comment looks like interest, but very little of it is persuasion. Research on more than 14,000 people found that getting someone to “like” a brand didn’t change what they thought of it or whether they bought it.

So which social media behaviours actually move people towards buying, and why?

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Strategic Branding, Consumer Psychology, Brand Positioning Tove Björk Strategic Branding, Consumer Psychology, Brand Positioning Tove Björk

Audience Profiling: How to Actually Get to Know the People You're Talking To

Surprisingly, many brands do not actually know who their customers are. They have demographic data, some purchase history, and a set of assumptions built up over time, but they often lack a real understanding of what their audience believes, values, or needs.

What does audience profiling done right actually involve, and what do brands miss when they ignore the Say-Do Gap?

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