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Audience Profiling: How to Actually Get to Know the People You're Talking To
Strategic Branding, Consumer Psychology, Brand Positioning Tove Björk Strategic Branding, Consumer Psychology, Brand Positioning Tove Björk

Audience Profiling: How to Actually Get to Know the People You're Talking To

Surprisingly, many brands do not actually know who their customers are. They have demographic data, some purchase history, and a set of assumptions built up over time, but they often lack a real understanding of what their audience believes, values, or needs.

What does audience profiling done right actually involve, and what do brands miss when they ignore the Say-Do Gap?

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