AINOA KNOWLEDGE BASE FOR BRAND GROWTH
Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.
Leading with Purpose—Thoughts from the CEO: Why We’re Standing With Trans Women—And Why We Can’t Stay Silent
When the UK Supreme Court ruled against trans women’s rights, I felt a gut punch—not just as an ally, but as someone with trans friends, loved ones, and colleagues. This isn’t just about policy; it’s about people, dignity, and survival.
At Ainoa, we refuse to stand by while our community is pushed to the margins. This initiative is our way of saying: we see you, we hear you, and we’re here to help you thrive—because hope, solidarity, and action are more powerful than fear.
What Is Rainbow Washing: Everything You Need to Know
Seeing rainbows on every shelf should feel like progress, but when brands skip the real work, it feels hollow. Rainbow washing not only misleads conscious shoppers but also erodes trust that takes years to build. Consumers want proof—donations, policies, representation—not just pretty packaging.
What steps will you take to show you’re in it for more than just the optics?