SUSTAINABLE BRANDING FOR FUTURE-FRIENDLY, ETHICAL & INCLUSIVE BRANDS

Okay, firstly, we’re not just here to make you look good—we’re here to help you do good. Sustainability, inclusivity, and ethical marketing are baked into everything we do.

Secondly, our team blends creative genius with psychology-backed strategy and business smarts, ensuring your campaigns and brand connect on a human level and drive real, positive change we love to see.

Lastly, we’re strict: no greenwashing, pinkwashing, or ethics-washing. If it’s not genuine, this initiative isn’t for you, hun.

Sustainable marketing and eco-friendly packaging can cost more upfront than the cheapest options—but this is an investment worth making. Consumers increasingly pay a premium for genuine sustainability, meaning your brand can command higher prices and loyalty over time.

We tailor our premium services to your needs, ensuring you only pay for what truly benefits your brand and impact.

We currently offer:

• 10% off for medium to larger companies choosing eco-conscious materials or fully sustainable campaigns aligned with their values.

• 20–25% off our Sustainability Brand Kit for startups, small businesses and brands looking to do a full rebrand. This is a bundled package of essential branding services (like packaging design, brand photography, brand identity & strategy, tone of voice etc) designed to kickstart your sustainability journey.

Our pricing typically runs into multiple thousands, but we always work closely with you to identify exactly what you need—no upselling, no unnecessary extras. Because branding done right is one of the fastest ROI investments you can make, often lasting a decade with just small updates.

We get it—premium, future-friendly branding and marketing is a bigger investment (and worth every penny!).

But don’t stress: you don’t have to pay it all upfront. We offer flexible payment plans, instalments, and milestone-based payments, so you can spread the cost in a way that works for your business. No scary lump sums, no sleepless nights to make your sustainability journey as stress-free (and cash flow-friendly) as possible.

Absolutely. Branding done right is one of the fastest ROI investments you can make, often lasting 10+ years with minimal updates. We work closely with you to create future-friendly strategies and designs that not only reflect your values but also boost your market position and growth in the long term.

There are no restrictions on industry, as long as you can pass our vetting process.

Your brand must show a genuine, ongoing commitment to social or environmental impact, not just a one-off campaign. We require credible proof: third-party reports, ESG/CSR strategies, or business plans with clear targets.

We don’t work with fast fashion, brands or brands with a history of misleading claims, or anyone looking for a quick PR boost. We demand, real, tangible impact.

If you’re just starting out but have a solid, impact-driven plan, we’re excited to help you grow.

Very! We do our due diligence—reviewing your impact evidence, business model, and sustainability claims.

We’ll ask for supporting documents and clear targets, and we’re not afraid to say no if it doesn’t add up. This protects our values, your reputation, and the wider community from false sustainability claims.

• Sustainable packaging and product design (we’re obsessed with the latest eco-materials and trends).

• Inclusive, accessible campaign creation.

• Behavioural science-led marketing strategies.

• Business development and brand positioning with sustainability at the core.

• Transparent, evidence-based storytelling and reporting.

• Highly targeted digital campaigns (lower carbon footprint, higher relevance).

Absolutely. After carefully assessing your business and brand as a whole, we’ll guide you through honest, transparent communication—no shortcuts, no empty gestures.

We’ll help you back up every claim you’re able to prove, and we’ll challenge you (nicely) if something doesn’t add up and straight up refuse to use any misleading marketing claims you can’t prove. Our psychology-driven approach is always used for good, never to mislead or manipulate.

That’s okay! We all have to start from somewhere. At Ainoa, we love ambitious beginnings. As long as you’re committed to real, ongoing change (and can show a plan with key metrics to track), we’re here to help you build and grow.

We’re happy to offer business development services (if needed) on the side to guide you through best practices, help you set targets, and support you every step of the way.

• We don’t work with brands or projects that harm people or the planet, or those seeking to “look” sustainable without real change.

• No fast fashion, fossil fuels, or any business model that exploits people or natural resources.

• We don’t support greenwashing, ethics-washing, pinkwashing, or any form of misleading marketing.

Book a free consultation. We’ll talk through your goals, review your impact, and see if we’re the right fit—no pressure, just possibilities.

At Ainoa, we don’t just yap (talk) about sustainability and inclusivity. We live it every day. Our commitment is embedded in our culture, operations, and business practices, reflecting the values we champion for our clients.

Here’s how we walk the talk:

• Carbon Neutral Commitment: We offset 120% of our Scope 1–3 emissions through verified projects, ensuring our operations have a net positive impact on the planet.

• Paperless & Remote-First: We minimise paper use by embracing digital communication and operate with a remote-first culture, reducing travel and eliminating physical offices to shrink our carbon footprint.

• Diverse & Inclusive Team: We prioritise diversity in hiring and leadership, actively supporting women, people of colour, LGBTQ+ individuals, and people with disabilities. We foster an accessible, supportive workplace with fair pay and opportunities for all.

• Mental Health & Wellbeing: Our culture nurtures mental health and emotional wellbeing, recognising that happy, supported teams create better work and a better world.

• Ethical Partnerships: We only collaborate with clients and partners who share our values, rejecting greenwashing, ethics-washing, and any form of misleading marketing.

• Community & Social Impact: We dedicate time and resources to pro bono projects, volunteering, and initiatives like our co-living and working hub for vulnerable communities, blending social impact with environmental responsibility.

You can read more about our full commitments and ongoing projects in our Sustainability Statement.