My first taste of the advertising world came at 18, during an internship that shaped how I saw the industry — and how it saw me. What followed, across other workplaces, was a pattern I couldn’t ignore. I was always expected to do more, be more, and shrink myself at the same time. Eventually, I chose a different path. Ainoa was built by women, for everybody, to challenge outdated power structures and prove that empathy-led leadership works.

What would happen if women stopped adapting to broken systems — and started building new ones?