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Why Brands are Betting on Roblox (and Why Most Will Fail)
Gen Z Marketing, Gen Alpha Marketing, Brand Reputation Natalie Gustafsson Gen Z Marketing, Gen Alpha Marketing, Brand Reputation Natalie Gustafsson

Why Brands are Betting on Roblox (and Why Most Will Fail)

For Gen Alpha, a digital avatar is more than a pixel character on the screen, but a primary expression of their soul. Brands like Givenchy have realized that when you dress an avatar, you aren't selling products, you're shaping a human identity.

If your brand isn't part of Gen Alpha’s or Gen Z’s self-expression today, will you even exist to them tomorrow?

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