BRANDING & BRAND STRATEGY FOR STARTUPS AND NEW BRANDS

Let’s be real. We know that you didn’t start your business to get stuck guessing what colours or fonts “work” and end up creating a brand that only you (and your pal Sam) understand.

At Ainoa, we don’t just hand you a logo and colour palette and wish you the best of luck. We build brands with a solid foundation—brands that make people feel something, remember you, and (dare we say) actually want to buy from you.

BRANDING THAT ACTUALLY LOOKS LIKE YOU KNOW WHAT YOU’RE DOING.

BRANDING FOR NEW BUSINESSES THAT GETS YOU NOTICED

We help you create a brand that’s a movement—one that’s rooted in real strategy, consumer psychology, and a bit of creative rebellion. Whether you’re launching your first product or pitching to investors, your brand will show up with clarity, confidence, and a spark that’s all uniquely yours.

Founders, this is your shortcut to a brand that actually sells and means something.

Let’s build the kind of business people want to be part of.

What’s (Often) Included:

This isn’t a standard packaging list, but it’s the foundation most new brands need, shaped by years of launching, fixing, and future-proofing startups just like yours. We recommend this package because it covers the essentials, but we know every brand is unique.

Need more? Need less? We’ll tailor it until it fits like your favourite jeans.

  • Brand Mission, Vision, Values & Story: No more “what do we say on our marketing campaign?” panic at 2 am.

  • Brand Audit & Analysis: We’ll tell you what’s working, what’s not, and what’s just plain weird.

  • Audience Research & Competitor Profiling: Because “everyone” is not a target audience.

  • Brand Positioning, Strategy & Personality: Find your lane, own it, and make it impossible to ignore.

  • Tone of Voice & Communication Direction: Sound like yourself—even on Mondays.

  • Visual Brand Identity Starter Kit: Logo, colours, and assets that look as good as your idea feels.

  • Mini Brand Guidelines & Social Templates: Consistency, made easy (and actually stylish).

  • 2x Brand Consultations (Post-Launch Support): We’re not ghosting you after launch.

Want to swap, add, or skip something? No problem. We’ll build your package around your actual needs, not just what’s “standard.”

Why Choose Ainoa
(Aka Why Not Just DIY on ChatGPT and Canva?)

  • All-in-One, All-Heart: Strategy, psychology, design, creative direction, business sense—one team, zero shilly-shally. No juggling five-quid freelancers, no half-baked handovers, just seamless expertise from start to finish.

  • Empathy Over Ego: We listen, we care, we translate your “vibe” into something your audience can’t resist. AI can crunch data, but it can’t feel what makes your brand human.

  • Holistic as Heck: We see the big picture—business, branding, marketing, and the messy bits in between. Canva and AI tools? They see pixels and prompts, not the full story.

  • Original, Not Algorithmic: AI and template platforms remix what’s already out there. We create brands that are genuinely new, distinctive, and protected; no copyright déjà vu or awkward lookalikes.

  • Consistent, Not a Pick-A-Mix: DIY branding often leads to a patchwork of mismatched templates and styles. We build you a cohesive, recognisable brand that looks and feels intentional everywhere it shows up.

  • Future-Proof: Do it once, do it right, and don’t think about rebranding again until you’re bored of your own success. No more “quick fixes” that fall apart at the first sign of growth.

  • Premium, Not Pretentious: Look and feel like a brand people trust (and pay more for). Our work is designed to elevate your credibility, not just what looks cool on Insta.

  • Tailored, Not Templated: Your story, your goals, your weird quirks—baked in. No off-the-shelf solutions, no generic copy-paste jobs.

  • Real Expertise, Real Results: We bring years of hands-on experience, creative direction, and a deep understanding of consumer psychology. Canva and AI? No qualifications, no real-world intuition, and zero accountability if things go sideways.

  • Protect Your Brand: Avoid legal headaches, copyright issues, and the embarrassment of running into your “unique” logo on someone else’s website. We make sure your brand is truly yours.

Already Have a Logo, Colours, or Personas?

Perfect! We’re not here to undo your hard work. If you’ve got a logo, a colour palette, or even a few brand basics, we’ll build from there, refining what’s working and filling in the gaps.

Whether you have a small team or you’re flying solo, we’ll collaborate with you to shape a brand that feels like yours, only stronger.

Your vision, our expertise. Let’s make your brand the best version of itself.

See How We Helped a Golf Startup Find Its Market:

“-- Ainoa didn’t just listen to my ideas, they helped me focus them, brought new perspectives, and made sure I understood the ‘why’ behind every recommendation. You’re clearly masters of branding and building something that’s not just beautiful but strategic and scalable.

This has been worth every cent. Honestly, I feel like I got more out of this than I even invested in.”

Matias, Founder of Apex Pro

From Surplus to Standout. Branding and Packaging That Nourish More Than Tastebuds:

We took Chutney Castle from “just another jar on the shelf” to a brand you can’t help but pick up. Every colour, doodle, and label was chosen to make people feel welcome, curious, and part of something bigger.

How We Turned a Founder’s Vision Into a Bold, Unapologetic Brand:

“I'm very picky when it comes to creative and design -- but when she [Salla from Ainoa] brought that [brand design], I was like ‘I would not change a single thing about this. It describes me.’ ”

Z, Serial Entrepreneur

DON’T LAUNCH WITH A BRAND THAT FEELS TAPED TOGETHER.

Ready for a brand that’s built to last, not just stuck together “for now”?
Let’s create a brand that feels as bold as your vision.