SOCIAL MEDIA AUDIT

Struggling to keep your content consistent, creative, or—let’s be honest—even remotely interesting? Running out of time, ideas, or energy to keep your feeds feeling fresh and on-brand?

You don’t have to do it all alone. At Ainoa, we craft thoughtful, high-impact social media content that not only looks amazing but speaks to real people. Whether you need a single standout post or a full suite of assets, we’re here to help your brand show up with purpose, personality, and empathy.

UNLOCK THE PSYCHOLOGY BEHIND YOUR SOCIAL DATA TO DRIVE MEANINGFUL ENGAGEMENT

SOCIAL MEDIA AUDITS THAT REVEAL WHAT REALLY WORKS

Your social media presence deserves more than guesswork—it needs insights grounded in psychology and data.

Our audits at Ainoa dig deep into audience behaviour, content impact, and brand alignment. Whether you want a thorough review of your channels or a precise look at performance metrics, we provide clear, actionable guidance to sharpen your social media impact.

We help you understand what’s resonating, what’s missing, and where to focus, so your efforts truly connect and convert.

What We Offer

  • Empathy-Driven Channel Review
    We don’t just crunch numbers, we uncover how your current content feels to real people. We assess your current channels through both data and emotional resonance, analysing content performance, tone, engagement, and audience sentiment.

  • Audience Alignment with Behavioural Insight
    Using the best consumer psychology practices, we assess whether your content speaks to your target audience’s motivations, expectations, and online behaviour and where there’s room to connect more effectively.

  • Brand Voice & Visual Consistency
    We review how clearly your brand identity comes through across platforms—from visuals and tone of voice to messaging—ensuring it reflects who you are and why your audience should care.

  • KPI & Performance Metrics Deep Dive
    We go beyond surface-level stats to identify what’s driving real results. Our audit pinpoints strengths, missed opportunities, and clear areas for improvement.

  • Competitor & Industry Benchmarking
    Get a clear view of how you compare in your space. We analyse competitor activity and trends to identify strategic gaps, emerging opportunities, and points of difference you can build on.

Why Choose Ainoa

  • Insightful, actionable analysis: We deliver audits that go beyond numbers, uncovering the human behaviours and motivations behind your audience’s actions.

  • Audience-centric evaluation: Our empathy-informed approach ensures your social media presence aligns authentically with your audience’s needs and expectations.

  • Clear competitive advantage: We identify how you stand against competitors and reveal strategic opportunities to help you lead, not follow.

  • Data-driven clarity: Combining behavioural science with thorough performance metrics, we provide recommendations that balance emotion and evidence.

  • Brand consistency assurance: We check that your voice, visuals, and messaging are cohesive and compelling across all channels.

  • Strategic confidence: Our audits equip your team with the insights needed to refine strategy, optimise resources, and drive meaningful growth.

Already Have a Marketing Team?

Perfect. Our audit acts as your team’s performance booster, pinpointing psychological triggers and data trends to optimise your results. Use it to refine strategy, improve execution, or as a smart starting point before partnering with Ainoa for full social media management.

WHY INVEST IN A SOCIAL MEDIA AUDIT?

  • Sharper Audience Connection: Understand what drives your followers so you can create content that truly resonates and builds loyalty.

  • Stronger, More Consistent Content: Identify what’s working and where to refine messaging for a unified brand voice.

  • Improved ROI: Use data-backed insights to focus your efforts on what delivers real business value.

  • Competitive Edge: Know where you stand against competitors and seize opportunities to differentiate.

  • Optimised Strategy: Get clear, actionable guidance to make your social media strategy more effective and aligned with your goals.

  • Resilient Brand Presence: Build a memorable and trustworthy social media identity that stands out in a crowded market.

  • Deeper Audience Insights: Inform broader marketing and business decisions with a detailed understanding of your audience.

  • Crisis Preparedness: Gain the foresight to manage challenges and conversations with confidence and clarity.

WHAT YOU CAN EXPECT FROM YOUR AUDIT REPORT

  • Enhanced Engagement: Discover how to deepen connections and turn followers into loyal customers.

  • Optimised Strategy: Receive practical recommendations to sharpen your social media approach.

  • Increased ROI: Align your social efforts with business goals for measurable improvements.

  • Consistent, Compelling Brand Communication: Stand out with a unified and impactful social media presence.

FAQs (Because We Know You’re Wondering…)

  • Think of it as a full-body check-up for your brand’s online presence. We dig deep into your content, engagement, audience fit, and strategy—then tell you what’s working, what’s not, and what to do next. No fluff. Just insights.

  • If you’re not 100% confident about what’s landing (and what’s falling flat), then yes. An audit helps you stopguessing and start making informed, strategic decisions. Plus, it’s cheaper than throwing money at underperforming content.

  • Absolutely. We blend hard data with a touch of consumer psychology magic to identify what resonates with your audience—and what doesn’t. The result? Smarter decisions, clearer direction, and content that actually connects.

  • Perfect. We’re not here to replace anyone—we’re here to give your team sharper tools and clearer signals. Our audit becomes your north star for everything from content planning to campaign priorities.

  • Some improvements are instant (hello, clearer messaging!). Bigger shifts take a bit more time. Most of our clients use the audit to realign their next quarter’s strategy and see real, measurable impact within a few months.

  • Yes and if we don’t, we’ll ask the right questions until we do. We don’t fake fluency. Instead, we bring sharp analysis, audience-first thinking, and genuine curiosity to every project.

    If it’s not a fit, we’ll say so early (with love).

  • It depends on your scope and amount of channels but our pricing is always customised, never cookie-cutter. We’ll scope your channels and needs, then offer a tailored quote. No bloated packages. No paying for what you don’t need. Just the insight that moves the needle.

STOP GUESSING. START MAKING SMARTER MOVES.

Let’s dig into your data, sharpen your strategy, and give your socials the direction they deserve.