AINOA KNOWLEDGE BASE FOR BRAND GROWTH

Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.

The Co-Creation Revolution: How IKEA on Roblox Redefines Brand Empathy
Consumer Psychology, Gen Alpha Marketing, Gen Z Marketing Natalie Gustafsson Consumer Psychology, Gen Alpha Marketing, Gen Z Marketing Natalie Gustafsson

The Co-Creation Revolution: How IKEA on Roblox Redefines Brand Empathy

There is a unique kind of pride that comes from saying “I built this,” whether it’s a physical bookshelf or an online living room. IKEA is now applying this age-old psychological bias to the metaverse, proving that effort creates a deeper neurological bond than any traditional advertisement ever could.

When the act of creation becomes the reward, how do you keep your audience from looking away?

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Why Brands are Betting on Roblox (and Why Most Will Fail)
Gen Z Marketing, Gen Alpha Marketing, Brand Reputation Natalie Gustafsson Gen Z Marketing, Gen Alpha Marketing, Brand Reputation Natalie Gustafsson

Why Brands are Betting on Roblox (and Why Most Will Fail)

For Gen Alpha, a digital avatar is more than a pixel character on the screen, but a primary expression of their soul. Brands like Givenchy have realized that when you dress an avatar, you aren't selling products, you're shaping a human identity.

If your brand isn't part of Gen Alpha’s or Gen Z’s self-expression today, will you even exist to them tomorrow?

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