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The Double-Edged Sword: Scarcity Marketing and FOMO in Social Media
Social Media Marketing, Marketing, Consumer Psychology Natalie Gustafsson Social Media Marketing, Marketing, Consumer Psychology Natalie Gustafsson

The Double-Edged Sword: Scarcity Marketing and FOMO in Social Media

FOMO-driven campaigns can feel exciting for customers — until they feel played. While flashes of urgency can jumpstart engagement, misuse of scarcity risks damaging the emotional connection you’ve worked so hard to build. The most successful marketing strategies combine genuine scarcity and authentic narratives, rather than forcing panic around every offer.

Are you creating excitement or unintentionally training your audience to ignore your calls to action?

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Anti-Marketing Explained: How Doing Less Sells More in 2026
Consumer Psychology, Authentic Marketing, Ethical Marketing Salla Västilä Consumer Psychology, Authentic Marketing, Ethical Marketing Salla Västilä

Anti-Marketing Explained: How Doing Less Sells More in 2026

We’ve been told louder marketing always wins more business. Yet in 2026’s AI-driven, zero-click world, aggressive ads breed exhaustion and scepticism. When Patagonia ran “Don’t buy this jacket”, and Lush quit social media, they didn’t lose customers—they gained trust.

What does it truly mean to win attention by refusing the usual marketing game and mastering anti-marketing instead?

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