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Psychographic Segmentation: Your Audience Is More Than Their Postcode and Age
Social Psychology, Consumer Psychology, Brand Positioning Tove Björk Social Psychology, Consumer Psychology, Brand Positioning Tove Björk

Psychographic Segmentation: Your Audience Is More Than Their Postcode and Age

Two people. Same age, same city, same income. Completely different consumers. Demographics explain the surface, psychographics explain the why beneath it.

But how values, identity, and lived experience are the audience data points that actually predict behaviour?

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