AINOA KNOWLEDGE BASE FOR BRAND GROWTH
Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.
How to Build a Brand Identity That Lasts
Most brands jump straight into visuals, but the strongest identities start much deeper — in psychology, behaviour, and strategic clarity. When your design choices align with how people think, feel, and decide, brand equity compounds like a financial asset.
What shifts when your identity is built to stand the test of time?
Expert Analysis: How Alo Yoga’s Premium Promise Fell Apart
There’s a fragile bond between customers and brands—one built on trust, quality, and shared values. Alo Yoga’s recent struggles expose what happens when that bond cracks.
As consumers demand more than marketing narratives, how can brands truly embody empathy without losing credibility?
Coca-Cola’s AI Christmas Ad Shows What Brands Forget
When Coca-Cola’s iconic trucks rolled across screens, they brought families together year after year. This winter, their AI-generated ad sparked more controversy and fewer smiles—despite ambitious claims of innovation.
Is chasing efficiency worth the cost to trust and tradition? Where does human creativity go from here?