AINOA KNOWLEDGE BASE FOR BRAND GROWTH
Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.
Social Media Trends in 2025: Unpacking Video Content Creation Trends for 2025 for Businesses
Scrolling through your feed feels different now—snackable, interactive video is everywhere, and audiences expect to participate, not just watch. Brands that succeed in 2025 aren’t just producing content; they’re co-creating experiences that make viewers feel part of the story. Early adopters are seeing engagement rates double simply by inviting real-time reactions.
How ready are you to shift from broadcasting to building with your audience, one frame at a time?
Navigating Social Media Trends in 2025: Agencies and In-House Content Creation Leading the Way
Everyone said influencer marketing was the future, but something unexpected is happening in 2025: the smartest brands are quietly shifting back to in-house teams and specialized agencies. The data tells a story that most marketers don't want to hear—47% of consumers are tired of repetitive influencer content, and authenticity has become more valuable than reach. Companies that understand this psychological shift aren't just saving money; they're building deeper, more consistent relationships with their audiences.
Are you still chasing followers, or are you ready to focus on creating genuine connections?