AINOA KNOWLEDGE BASE FOR BRAND GROWTH

Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.

Cognitive Dissonance in Marketing: How Inner Conflict Shapes Buying Decisions and Brand Loyalty
Buyer Psychology, Consumer Psychology, Customer Experience (CX) Salla Västilä Buyer Psychology, Consumer Psychology, Customer Experience (CX) Salla Västilä

Cognitive Dissonance in Marketing: How Inner Conflict Shapes Buying Decisions and Brand Loyalty

The moment after a purchase is made is one of the most psychologically active moments in consumer behaviour. Cognitive dissonance explains why people justify expensive decisions, why loyalty can strengthen after a difficult product experience, and why what a brand says after the sale matters as much as what it says before.

Is your brand’s purchase journey built from a psychological perspective deliberately or accidentally?

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The Psychology of Impulse Buying: What Triggers Unplanned Purchases and What It Means for Your Brand
Consumer Psychology, Social Psychology, Brand Strategy Salla Västilä Consumer Psychology, Social Psychology, Brand Strategy Salla Västilä

The Psychology of Impulse Buying: What Triggers Unplanned Purchases and What It Means for Your Brand

Somewhere between entering a shop and reaching the till, a purchase decision gets made that wasn't planned. Impulse buying is one of the most studied phenomena in consumer psychology, and one of the most misunderstood.

But what actually triggers it in retail and ecommerce, and what does it mean for how brands are designed?

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