Quick Start Guide to Branding & Logo Design Packages
Branding, Logo Design and Web Design Packages: Everything You Need to Know
Working on branding alone can feel like a puzzle where none of the pieces fit. Maybe you get a logo from one graphic design company and a website from another design company... And end up with business cards that look like they belong to someone else entirely. No wonder your customers get confused.
That’s where a comprehensive logo design and web design package from a reputable branding agency comes in. You no longer have to manage various freelancers, multiple agencies, or DIY projects. Instead, you receive a complete, custom-designed brand system. This system makes your brand consistent, memorable, and professional.
At Ainoa, we believe a brand should win both hearts and minds. So let’s break down exactly what’s in these packages, why they matter, and how to choose the right one.
What’s in a Logo and Brand Design Package?
A credible logo and brand design package should do far more than hand you a JPEG and wish you luck. At minimum, you’ll want:
Custom logo — your primary logo, plus logo variations for different contexts (favicon, print, social media).
Color palette — not random swatches, but a system tested for accessibility and impact.
Typography system — headline, body, and accent fonts that reinforce your brand’s personality.
Style guide / brand guidelines — a simple rulebook that keeps your visuals on track.
Business cards and stationery — because even in 2025, your brand still lives in someone’s hand.
Social media graphics — ready-to-use templates for Instagram, LinkedIn, or wherever your audience spends time.
High-quality branding and logo design packages also include brand strategy. That means understanding your target audience, competitors, and positioning before anyone sketches a single line.
Brand is more than just a logo. Good branding package should also include brand strategy consultation and brand strategy.
What’s the Difference Between Branding, Logo Design and Web Design Packages?
We understand that it’s easy to get lost in the noise, so let’s break it down. While these packages overlap, each serves a different purpose:
Logo design package
This is typically just a single deliverable. Often logo design package includes just one custom logo, with a few variations, color options. You also get basic files for web and print. A logo only gives you recognition, but doesn’t cover the broader brand identity.
Branding package
A step up. A branding and logo design package includes more than just the logo. It often includes a color palette, typography system, style guide, and sometimes business cards or social media graphics.
In short, a branding package builds a full visual identity that keeps your brand consistent online and offline.
More complex branding packages can include a messaging framework and a tone of voice system. They also have a full brand strategy. This strategy covers brand positioning in the market and against competitors.
Web design package
This one is all about your digital home. A web design package usually includes a custom website with a set number of pages. It also offers mobile optimization and UX/UI design that matches your brand strategy.
Additionally, it provides templates for blogs, landing pages, or e-commerce. But if purchased alone, it doesn’t solve your broader identity needs.
When you combine branding, logo design, and web design, you get the best of everything. You will have a recognizable logo, a strong identity, and a website that connects it all. As a result, your customers get a smooth experience with your brand.
Why Cohesion Matters
Your logo might attract attention, but it’s the visual identity and consistent messaging that build loyalty.
A mismatched brand identity makes customers hesitate. Research shows that brands with consistent elements, like colors, fonts, and social media graphics, build trust more quickly. They also enjoy higher customer loyalty.
Think of it this way: people want brands that feel human. Humans don’t swap personalities from one platform to the next. Your business shouldn’t either.
Common Mistakes Businesses Make
Let’s be real for a second. Many companies waste money on half-baked designs. Here are the biggest pitfalls we see:
Cheap logos without strategy. A $50 Fiverr logo may look nice, but without a brand strategy, it won’t resonate with your target audience.
No guidelines. Without a style guide, your visuals drift. Before long, your “brand identity” is 12 fonts and six shades of blue.
Mismatched website. A website that doesn’t reflect your logo and branding confuses customers and kills conversions.
Forgetting print and digital assets. Business cards, packaging, email signatures, social media graphics — these matter just as much as your logo.
No long-term thinking. A brand that some designers create only for today's trends will look outdated in 18 months.
Avoid these, and your investment in a full logo and branding design package pays off for years.
What Do Branding Packages Cost?
Here’s the uncomfortable truth: prices vary wildly. You can find a “logo” for $20 online, or a full rebrand for $500,000 at a global agency. Most businesses fall somewhere in between.
DIY or AI logo makers: $0–100. Quick, but generic. Risky for copyright and long-term use.
Freelancer logo design: $200–$1,500. Custom-designed, but may lack a full brand strategy or guidelines.
Small studio branding packages: $2,000–$8,000. Usually includes logo, color palette, typography, style guide, and some basic assets.
Branding + web design package from brand identity agencies: $10,000–$25,000+. Includes strategy, full identity system, guidelines, social media graphics, a custom website and more.
The right choice depends on your goals, industry, and stage of growth. For many growing businesses, investing in a full branding and logo design package pays off fast. This leads to higher trust, better visibility, and easier marketing.
Case Studies & Ainoa’s Branding Packages in Action
To show you what a branding and logo design package looks like in practice, here are three real examples from Ainoa. Think of them as “menus in motion” — flexible, strategic, and always customised.
Apex Pro: Golf Startup Branding & Strategy
What we delivered:
Early-stage brand strategy (defining audience, position, competitive edge, messaging framework, brand personality, content pillars)
Visual identity across touchpoints (color palette, typography, layouts, Canva templates for social media)
Guidelines to apply that identity in gear, signage, and digital formats
Messaging, tone of voice, and tagline development
Impact & lessons:
Apex Pro came in with an idea but no shape. We combined the elements into a strong brand identity that feels modern and welcoming. We aimed to attract Gen Z and Millennials while also being credible for experienced golfers.
They now have a brand strategy and a brand system. This system works on the website, social media, branded gear, and marketing campaigns. Now every new asset stays on-brand with confidence.
Typical Investment Range at Ainoa:
Projects like this usually land around $5,000–$8,000. The range depends on the depth of strategy. Extras like stationery, business cards, or social media graphics can also raise the package price.
Brand identity design for golf start-up Apex Pro by Ainoa
Chutney Castle: Charity Branding & Packaging Design
What we delivered:
Brand identity (logo, variations, color palette, illustrations)
Style guide/brand guidelines
Packaging design (labels, jars, product visuals)
Strategy to bring mission into design (emotion, storytelling)
Social media assets tied to identity
Impact & lessons:
Chutney Castle needed more than just a logo; their visuals had to carry mission, empathy, and accessibility. We focused on nostalgic, tactile visuals. Vintage labels and home-cooking traditions inspired the brand design. We also maintained digital clarity and consistency.
The packaging design also used psychological triggers: e.g. allowing volunteers to customize labels to foster emotional connection and ownership.
Typical Investment Range at Ainoa:
A full brand identity, including strategy plus packaging design, typically sits between $9,000–$15,000+. The scope increases when packaging requires multiple SKUs, detailed print-ready files, or illustration work. Digital assets (like social media templates) can raise the investment further, while a lighter package can scale it back.
Our brand identity package for Chutney Castle also included social media templates
Podcast: Branding + Social Media Integration
What we delivered:
Full brand intensive: logo, brand visuals, illustrations, identity system on a fast delivery schedule
Repurposed podcast content across social channels — visuals, templates, copy
Social media assets aligned with the new brand identity
Consistent brand voice and imagery across Spotify, Apple Podcasts, Instagram, LinkedIn, X, etc.
Impact & lessons:
This project shows how branding + social media “design services” fusion works. We didn’t treat the identity as a separate thing; we embedded it into everyday content.
The result: growth in listenership, better engagement, and a stronger, more memorable presence across platforms.
Typical Investment Range at Ainoa:
A brand intensive like this usually sits around $3,500–$6,000. Brand intensive offers a fast-tracked delivery of a custom logo and other supporting elements such as: color palette, typography system, illustrations, social media templates and brand guidelines. It’s designed for start-ups and small businesses that need a professional identity quickly, usually within a few weeks or a month.
Every brand needs consistency. One of the social media templates we delivered for this brand identity package customer
FAQs About Logo and Branding Design Packages
Do I need a package if I already have a logo?
Yes. A logo alone isn’t enough. You need brand guidelines, logo variations, and consistent design assets to scale your business in the long term.
How long does it take?
Smaller branding projects take 4–8 weeks. Building a full branding, logo design and web design package can take 8–16 weeks or longer, depending on revisions and scope.
What’s the difference between brand identity and logo design?
A logo is one symbol. A brand identity is the complete system — logo, color palette, typography, style guide, brand strategy, and collateral.
Can’t I just use Canva templates?
Yeah, sure you can. But your competitors probably are using them too. Custom-designed branding ensures your brand identities are unique, memorable, and legally protectable.
Can I just use AI to build a brand identity?
You can, but your competitors might be doing that too. Researchers train LLMs on existing data. So chances are that you might get branding or a logo that already exists. This can lead to lawsuits and copyright issues.
We never recommend using AI for branding as is.
Why Choose Ainoa?
Lots of branding agencies can make things look nice. Few start with empathy, psychology, and strategy. At Ainoa, we:
Begin with your target audience — their needs, fears, and motivations. We analyse your audience from business perspective and from psychological point of view to understand how to get their attention.
Create custom logo and branding design packages that actually support your growth.
Build cohesive brand identities — from business cards to social media graphics to full websites.
Deliver practical, no-fluff brand guidelines you can actually use.
No jargon or off-the-shelf logos. Just clear, effective design that helps your brand win trust and recognition.
Ready to Map Out Your Brand?
Your brand deserves more than guesswork. Book your free brand strategy session today. We’ll map out what you actually need — and remove everything from the brand identity package you don’t.
