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Brand Strategy vs. Marketing Strategy: The Confusion Costing You Sales
Brand Strategy, Marketing for Small Businesses Salla Västilä Brand Strategy, Marketing for Small Businesses Salla Västilä

Brand Strategy vs. Marketing Strategy: The Confusion Costing You Sales

Businesses that are frustrated with their marketing performance often have a brand problem, not a marketing problem. The confusion between brand strategy and marketing strategy is not only a terminology issue, but a commercially costly mix-up.

But how can you tell which one is costing you sales, and why you cannot fix marketing without fixing the brand first?

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