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Cause Marketing and Social Impact: Connecting with Gen Z's Values and Desire for Change
Ethical Marketing, Empathetic Marketing, Gen Z Marketing Tove Björk Ethical Marketing, Empathetic Marketing, Gen Z Marketing Tove Björk

Cause Marketing and Social Impact: Connecting with Gen Z's Values and Desire for Change

Gen Z doesn't just buy products—they buy into beliefs, making purchasing decisions that reflect their deepest values about the world they want to create. This generation has rewritten the rules of consumer behavior, demanding that brands take real stands on issues that matter rather than staying safely neutral. Companies that master cause marketing don't just earn customer loyalty; they become part of their customers' identity and moral framework.

Are you ready to move beyond selling products to selling purpose?

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