AINOA KNOWLEDGE BASE FOR BRAND GROWTH
Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into consumer psychology, marketing psychology, all things branding and marketing, behaviour science and latest innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.
What is Branding and Brand Identity, and What Are the Main Components of Visual Brand Identity?
This might surprise you, but a logo is not a brand identity, and a brand identity is not branding. Branding is not something a designer delivers — it's something a business earns over time.
But what do these terms actually mean, and what do the components of a strong visual brand identity really involve?
The Psychology of Impulse Buying: What Triggers Unplanned Purchases and What It Means for Your Brand
Somewhere between entering a shop and reaching the till, a purchase decision gets made that wasn't planned. Impulse buying is one of the most studied phenomena in consumer psychology, and one of the most misunderstood.
But what actually triggers it in retail and ecommerce, and what does it mean for how brands are designed?
Why Brands are Betting on Roblox (and Why Most Will Fail)
For Gen Alpha, a digital avatar is more than a pixel character on the screen, but a primary expression of their soul. Brands like Givenchy have realized that when you dress an avatar, you aren't selling products, you're shaping a human identity.
If your brand isn't part of Gen Alpha’s or Gen Z’s self-expression today, will you even exist to them tomorrow?