TOVE

Social Media & Marketing Assistant
Social Media, Ethical Marketing

Sweden

Tove is a Social Media & Marketing Assistant at Ainoa, harnessing her curiosity about the inner workings of decision-making to shape the world of ethical digital marketing. She is currently studying Global Humanities with a specialisation in social psychology at Roskilde University.

Her passions lie in exploring the impact of social media and the digital age on human lives, emotions, and behaviours and how to ethically engage diverse audiences with Ainoa's empathetic marketing approach.

She champions online transparency and inclusivity, ensuring that Ainoa's marketing strategies resonate with genuine voices and foster meaningful connections.

Her fresh perspectives and insights into contemporary nuances that influence consumer behaviour contribute to Ainoa's mission of unveiling and amplifying brands' authentic narratives.

Dive Into Tove’s Expertise

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Cause Marketing and Social Impact: Connecting with Gen Z's Values and Desire for Change
Ethical Marketing, Empathetic Marketing, Gen Z Marketing
Cause Marketing and Social Impact: Connecting with Gen Z's Values and Desire for Change
Ethical Marketing, Empathetic Marketing, Gen Z Marketing

Cause marketing is reshaping the way brands connect with Gen Z, a generation known for its passion for social and environmental causes. By aligning promotional efforts with meaningful issues such as sustainability, mental health, and social justice, companies can foster genuine connections with this socially conscious demographic.

This blog dives into the essence of cause marketing, highlighting its benefits for both brands and causes, and outlines actionable strategies to resonate with Gen Z's values. From leveraging authentic causes and social media influencers to demonstrating transparency and measuring impact, learn how your brand can build trust and loyalty with a generation that prioritizes purpose over profit.

Discover how cause marketing not only enhances your brand's reputation but also contributes to meaningful societal change.

Ethical Marketing, Empathetic Marketing, Gen Z Marketing