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The Psychology of Impulse Buying: What Triggers Unplanned Purchases and What It Means for Your Brand
Consumer Psychology, Social Psychology, Brand Strategy Salla Västilä Consumer Psychology, Social Psychology, Brand Strategy Salla Västilä

The Psychology of Impulse Buying: What Triggers Unplanned Purchases and What It Means for Your Brand

Somewhere between entering a shop and reaching the till, a purchase decision gets made that wasn't planned. Impulse buying is one of the most studied phenomena in consumer psychology, and one of the most misunderstood.

But what actually triggers it in retail and ecommerce, and what does it mean for how brands are designed?

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